Every Organization Has a Culture. Most Got Theirs by Accident.
Join Mark Miller and Randy Gravitt for a free 60-minute masterclass on the three rules that build a culture people refuse to leave.
ON-DEMAND MASTERCLASS
The Three Rules That Separate Cultures People Fight to Join From Cultures People Quietly Leave
Learn from the Leaders Who've Been There
Aspire
Define and share a compelling picture of the future so your people know exactly what winning looks like and why it matters.
In this masterclass you'll learn the principles behind Culture Rules, drawn from a global study of more than 6,000 participants across ten countries, and from nearly 45 years spent building one of the most studied leadership cultures in the world at Chick-fil-A.
Amplify
Reinforce the behaviors you want through systems, symbols, communication, and your own daily actions until the culture becomes unmistakable.
Adapt
Monitor, learn, and adjust so your culture stays healthy and aligned as the organization grows and the environment shifts.
Randy Gravitt
Randy Gravitt is a bestselling author, speaker, and executive coach who has worked with some of the world's most respected organizations, including Chick-fil-A, the Pittsburgh Pirates, and the Buffalo Bills. As co-founder and Chief Encouragement Officer of Lead Every Day, Randy brings warmth, clarity, and deep care for people to everything he teaches. He's known for making big leadership ideas immediately actionable no matter your title or industry.
Mark Miller spent nearly 45 years at Chick-fil-A, helping grow the organization from 75 locations to more than 3,000. As Vice President of High Performance Leadership he led the research behind Culture Rules, a global study of more than 6,000 leaders across ten countries. His books have sold more than 1.5 million copies in 32 languages. Mark's passion is helping leaders at every level change their world.
Mark Miller
Your Culture Is Being Built Right Now. Make It On Purpose.
Free while it lasts. LED reserves this session for a limited audience.
Great content and most of all relevant, applicable to all leaders. I have a very diverse group in a book club and they're learning so much! Thanks Mark!!
What Leaders are Saying About Us
I've had the pleasure of working with some of the best leadership teachers out there, but Mark and Randy break down the age-old mystery of leadership in the simplest, most effective way I've seen. Hugely beneficial to anyone looking to lead yourself and those around you better!
Aaron Witt
Founder, BuildWitt
Keith Glover
Who This is For
#1
Business Owner
A leader who senses the culture has drifted but can't point to the moment it happened, or the lever to pull now.
#2
HR Professional
Someone responsible for retention who is tired of exit interviews telling them what they needed to know six months earlier.
#3
Team Leader
A leader who wants to build a place people are proud to work in, without waiting for permission from the top of the org chart.
Learn It From the Leaders Who Built One
WHAT YOU'LL LEARN
The Three Culture Rules
“Every organization has a culture, either by design or default. Leaders decide which path they will take.”
My Lead Every Day Coach has a way of asking insightful questions during our leadership discussion groups that draw out deep thought and spark 'aha' moments. Our coach has the ability to encourage open dialogue among our team members and has also helped to build trust within our team.
Natalie Copeland
CMO, Snellings Walters
THE ONE QUESTION
Here is the question most leaders have never sat with: did you choose your culture, or did your culture choose you?
Every organization has one. The only variable is whether it was built on purpose or assembled by default out of a hundred small decisions nobody made deliberately. Default cultures do not stay neutral. They drift toward whatever behavior gets tolerated longest. We will help you name what you actually have right now, show you what that is costing you in turnover and discretionary effort, and hand you a way to start rebuilding it this week.
THE PAYOFF
Why People Actually Stay
People rarely leave over a single event. They leave after a long accumulation of small signals that told them this is not a place worth building a career in. Culture is the sum of those signals. It is also the most far-reaching tool you have, and the one most leaders spend the least deliberate time on. We will show you where the fissures usually open and exactly how to close them.
You're Working Hard on Culture. This Will Show You Where It's Leaking.
60 minutes. Watch it whenever you want.
Rewatch as often as you like, and share the link with your leadership team.
